Marcus. Your AI coach.
A knowledgeable dad friend that understands you, your baby, and your partner at every developmental stage. Available 24/7.
Theappthatmakesyouabetterdad.
DADGUIDE gives every father a personalised AI coach, a developmental timeline, and the tools to show up for his baby and partner.
Yourbabyisn'tgeneric.
Whyisyourapp?
Whyisyourapp?
Every newborn, partner, and dad is different. Most apps hand you the same checklist. DADGUIDE learns your baby, partner, and situation, so you can show up for all three.
0%
of dads feel unprepared for fatherhood
0 in 10
new dads experience postpartum depression
0
apps that actually learn your family and adapt in real time
DADGUIDE learns you. Then it makes you the man your family needs.
WHAT'S INSIDE
Everything a new dad actually needs.
She needs you too.
Weekly guide on how to show up when it matters the most, from conception, delivery, postpartum, and beyond.
Memories to share one day.
Private, encrypted. Photos, moments, and letters to your child. Kept safe until they're ready.
See it coming.
Sleep regressions, growth spurts, hormone crashes. Know what’s coming before it hits. Prepare, don't react.
The Locker Room.
Real dads, honest talk. Sleep, bonding, mental health, the chaos. No judgment. No performance.
FOR FORWARD-THINKING EMPLOYERS
Paternity leave is a benefit.
DADGUIDE is the retention strategy.
3x
more likely to return after paternity leave with structured support
$50K
average cost of replacing a new-parent employee who leaves
89%
of dads say employer support impacts loyalty
What employers get
- Seat-based licensing, pay per enrolled employee
- Aggregate wellbeing dashboard (privacy-first, never individual data)
- Branded onboarding via deep link + company SSO
- Quarterly cohort reports
- Dedicated DADGUIDE account manager
Privacy Guarantee
We never show individual employee data. No HR manager will ever know what James talked to Marcus about. Ever. Privacy is foundational.
BE FIRST