Marcus. Your AI coach.
Not a chatbot. A knowledgeable dad friend who knows your baby's name, age, stage, and what's coming next. Available at 3am.
Theappthatmakesyouabetterdad.
DADGUIDE gives every new father a personalised AI coach, a developmental timeline, and the tools to show up — for his baby and his partner.
Nobodyhandsyouamanual
whentheyhandyouababy.
whentheyhandyouababy.
Most parenting apps were built for mums. The rest are generic trackers that tell you nothing useful. New dads are left guessing — about their baby, their partner, and themselves.
0%
of dads feel unprepared for fatherhood
0 in 10
new dads experience postpartum depression
0
parenting apps built exclusively for fathers
DADGUIDE is the first.
THE DESIGN LANGUAGE
The Child
Purple represents potential. The future. The tiny person who changes everything.
The Father
Brass represents wisdom. Action. The man he's earning the right to become.
WHAT'S INSIDE
Everything a new dad actually needs.
What's happening this week.
6 life stages. Every milestone your baby is about to hit — and exactly what your role is.
She needs you too.
Week-by-week postpartum guide for supporting your partner. Foot massages, emotional load, the mental shift.
Memories they'll read one day.
Private, encrypted. Photos, moments, and letters to your child — kept safe until they're ready.
Heads up before it gets hard.
Sleep regression coming in 12 days. Growth spurt in 3. DADGUIDE tells you before it happens.
Real dads. No judgment.
A community where dads talk honestly about sleep, bonding, mental health, and the chaos.
FOR YOUR PARTNER TOO
Not just a better dad.
A better partner.
Postpartum is invisible to most new dads. They see a baby that needs them and miss that their partner is simultaneously healing, sleep-deprived, and often feeling unseen.
DADGUIDE tells you what she's going through — and exactly how to show up for her.
- Week-by-week postpartum recovery guide
- "Your Mission" — 3 specific actions each week
- Hormonal crash warnings
- Mental load management
- "When to just listen" vs "when to act"
“My wife said I changed after I started using DADGUIDE. I didn't know what I didn't know.”
FOR FORWARD-THINKING EMPLOYERS
Paternity leave is a benefit.
DADGUIDE is a retention strategy.
3x
more likely to return after paternity leave with structured support
$50K
average cost of replacing a new-parent employee who leaves
89%
of dads say employer support impacts loyalty
What employers get
- Seat-based licensing — pay per enrolled employee
- Aggregate wellbeing dashboard (privacy-first, never individual data)
- Branded onboarding via deep link + company SSO
- Quarterly cohort reports
- Dedicated DADGUIDE account manager
Privacy Guarantee
We never show individual employee data. No HR manager will ever know what James talked to Marcus about. Ever. Privacy is foundational.
PRICING
Start free. Grow with your baby.
Free Forever
$0 / month
- 5 Marcus conversations/month
- Newborn + Infant timelines
- 25 Memory Vault entries
- Read-only community
Most Popular
Premium
$14.99/mo
7-day free trial- Unlimited Marcus conversations
- All 6 life stage timelines
- Unlimited Memory Vault
- Full Locker Room access
- Predictive alerts (sleep, growth spurts, vaccines)
- Partner Support feature
- Priority support
No credit card required
For teams and employers, see our
BE FIRST
Your baby isn't waiting.
Neither should you.
Join 2,400+ dads on the DADGUIDE waitlist. Early access. First month free. Built for you.